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Minimalist essentials created by someone who gets it.

Essence Iman founded The Established because she needed a functionally elevated product for her long-standing frustrations with keratosis pilaris and persistent dryness. 

With just $200 to get started she spent countless hours researching and experimenting with various botanicals and ingredients, and quickly realized that she had a gift for creating products that worked as well for herself as they would for others.

Our high-performing personal care products are cleanly crafted with high-performing botanical extracts made to provide effortless relief from skincare gripes from eczema to KP and everything in between.

We believe in products that work alongside your skin's natural function, rather than against it, by harnessing the full spectrum of gentle and nourishing plant extracts for maximum anti-inflammatory, anti-oxidant and restorative benefits.

Our products are powerfully packed with nutrient-dense, omega rich compounds that are meticulously handcrafted and intentionally designed to usher in a breakthrough.

We are 100% vegan, cruelty-free, ethically sourced and handmade in small batches with all humans in mind.

We formulate without:

Formaldehyde Releasing Agents
Sulfates + Synthetic Dyes
​Nut-Based Oils and Ingredients​

We're clean skincare for the minimalist beauty enthusiast.